As you will recall in my last blog post, I shared my thoughts about Billings, an invoicing and time tracking application available for Mac and iPhone.
Today I would like to point out 3 online services I use to help manage my freelance business.
Web Forms
Some time ago, I was looking for a way to capture information from prospective clients who were interested in my video services. Though I don’t remember how i found it exactly – probably through a google search – I found a service called Wufoo. Though it had a funny name, I quickly realized that it had just what I was looking for.
You see, Wufoo makes it easy to create html web forms. That’s important for users who don’t have access to php or those who don’t understand how to use it. The company has an easy to navigate website, so you’ll be setting up your form in no time. They also have templates that are also helpful. A huge time saver.
Wufoo has several plans that should fit most users. They even have a free plan so you can try it out for yourself.
I use Wufoo to design client satisfaction surveys…. Which leads me to the next online service I use for email marketing.
Email Marketing
After I found a solution for online forms, I needed away to reach my client base with promotions, surveys and newsletters. So I began my search again and found Mad Mimi, another easy to use online utility.
Mad Mimi makes it easy to create professional looking email promotions and newsletters. This is key – while I’m happy to learn new stuff, being able to get to work within a few minutes really boosts my productivity (and confidence) and keeps me moving.
So after i set up a free account at Mad Mimi, I opened up Photoshop and created some fancy web banners and added them to my first promotional email. It really only took me a few minutes and I was sending my first email blast.
Like Wufoo, Mad Mimi has a few pricing options for the casual user to the power email marketer.
Book Keeping
Since I do most of my book keeping within Billings, I haven’t had a real need for another book keeping system. I simply use reports in Billings to list my expenses for tax season, print them and send to my CPA. However, this year I began hiring other freelancers to help me with certain projects. Since they’re working for me as freelancers, I’m responsible for filing a 1099 for each person who works for me.
Enter Outright.com.
Outright is pretty cool. The company’s focus is to help small businesses and freelancers by providing tools that will help them organize their business and prepare for tax season (quarterly and end of year). They offer tax forms like W-2s and 1099s and for a very reasonable price will do some of the grunt work for you – like send out 1099s in January and remind you of estimated tax due dates. Another great thing about Outright is that it integrates with Freshbooks, shoeboxed.com and PayPal, among others so you don’t have to worry about manually entering data multiple times. Pretty cool huh?
Your Turn
What solutions have you found for managing your small business? Have you considered email marketing and online book keeping?








